FOR IMMEDIATE RELEASE
Contact: Jill DaPonte
Marketing Specialist
ph (401) 762-2100 x312
fx (401) 762-2295
jdaponte@parkinsontechnologies.com
Parkinson Technologies Refreshes Product Line Brands and Corporate Identity
October 24, 2005
Woonsocket, RI - USA
Parkinson Technologies Inc. announces the launch of an updated and refreshed corporate identity that captures the full breadth and integrated capabilities of the company's brands, product areas and expertise. Parkinson, with over a 100 year history and long known for its winding and web handling equipment, is now the principal corporate identity under which the company's three major product and technology areas reside: Marshall and Williams Plastics, Parkinson Winders, and Key Filters.
Marshall and Williams Plastics was acquired by Parkinson in 2000 and the brand is a recognized global leader and innovator in plastics orientation and casting equipment, including custom machinery. These product lines and other associated capabilities such as the Marshall and Williams Plastics R&D pilot plant facility, continue under the Parkinson corporate identity to embody the engineering and process expertise for which the brand is recognized worldwide.
The Parkinson Winders brand represents the product lines for which Parkinson has earned its long term reputation as a leader in winding and web handling machinery for the plastics, nonwovens and paper industries. Parkinson continues its leadership in this area through the development of a world-class winder lab that will demonstrate a broad spectrum of winding technology, in addition to being available to the industry for development and training purposes.
Key Filters Inc. continues its close corporate affiliation with Parkinson and its melt filtration product lines are now included in Parkinson's brand portfolio. The Key Filters brand is represented by a complete product line of manual, hydraulic and continuous melt filtration screen changers for the plastics extrusion industry. Key Filters capabilities also include a technology lab with pelletizing extrusion capability to demonstrate the full screen changer product line.
Over the coming weeks, Parkinson will be implementing the identity program through a number of channels, including the launch of a new Parkinson Technologies website that will serve as the domain for all Parkinson and Marshall and Williams Plastics information. The site will also directly link to the Key Filters website.